After earning my BFA in Graphic Design from Western Carolina University in 2010, I've spent over 15 years expanding my expertise into marketing, UX design, and project management. I bring a well-rounded skill set focused on supporting brand growth and delivering thoughtful, strategic solutions that drive results.
I'm driven to infuse creativity, texture, and originality into my work. I see design and marketing as a balance of storytelling, craft, strategy, and psychology. In our constantly evolving world, I continuously push beyond my comfort zone to grow both creatively and professionally, ensuring my work remains fresh and impactful.
A professor once urged me to "be the mad scientist, not the assistant," a perspective that reshaped my entire approach. It reinforced my belief that design isn't just about aesthetics, but about creating meaningful emotional connections. This philosophy drives me to develop work that is bold, confident, and truly memorable.